PROENHANCE
THE CUSTOMER ENGAGEMENT
ENGINE
WE HAVE CREATED AN API BASED CUSTOMER ENGAGEMENT TOOL WHICH WILL HELP YOU DRIVE REVENUE AND RETENTION BY REWARDING DESIRED PASSENGER BEHAVIOURS
Our ProEnhance product not only improves customer engagement but also enhances customer experience.
Our technology has been developed with your existing customer facing portfolio in mind and integrates seamlessly with your current technology solutions.
CHALLENGE
Target your customers to undertake desired behaviours as part of their journey from purchase to disembarkation.
REWARD
Use your existing promotions or our promotions engine to create your own offers and reward customers via Proelium retail partners.
SHARE
Design your own social media messaging and apply to each customer target so they can see their success and encourage others to participate
LEARN
Uncover a new way to gather and unite customer data to generate a genuine 360-degree single customer view.
CREATING A CHALLENGE
Our self service back-office system, ProControl, has been developed to enable you to create and manage your entire engagement programme. With role-based users and secure approval processes you'll be able to introduce, update and remove challenges as desired.
A ProEnhance challenge is made up of three parts; the challenge, the behaviour and the reward.
Each element is standalone to enable greater flexibility to apply single behaviours or rewards to multiple challenges.
GAMIFICATION
Engage with your customers and reward them for demonstrating desirable behaviours.
TIME-SENSITIVE CHALLENGES
Set hyper time-sensitive challenges to encourage your customers to complete a behaviour at very specific times.
SEGMENTATION
Proelium Intelligence will analyse your existing sales data to enable you to create targeted challenges.
REWARD
Choose to reward your most valuable customers with your most valuable rewards or entice behavioural change with in-house discounts or third-party rewards.
APPLYING BEHAVIOURS
The behaviours you can reward your customers for exhibiting are categorised for ease of use. Each behaviour can have its own timescale applied to it.
Your customers could be rewarded for choosing to travel at a time better suited to your business needs during quieter periods, on under-utilised routes or around specific events such as sports or entertainment to ease passenger congestion, improve flow and improve the experience.
PURCHASES
Influence your customers’ spending habits by rewarding them for spending the way you want them to.
PROMOS
Encourage your customers to use your promotions by rewarding them for saving money.
SOCIALS
Achieve positive brand exposure by rewarding your customers for sharing their successes with their followers.
SCANS & TAPS
Use QR codes or NFC chips and encourage your customers to interact.
CHALLENGES
More challenges completed or attempted demonstrates a greater engagement from the customer; appreciate them with rewards.
POINTS
As with challenges; acknowledge your most valued customers by rewarding for spending or collecting points.
CHOOSING A REWARD
ProEnhance allows you to select an appropriate reward according to your requirements. The solution includes the option to provide:
- Retail rewards
- In-house discounts against future purchases
- Money off onboard services
- Points (to be collected and used against future purchases)
- A badge which can be stored against the users’ account
or simply the knowledge that a challenge has been completed!
SHARE
Customers can be actively encouraged to share their achievements, and you will have full control of the content you create to accompany the completion of a challenge. Our self service back-office solution, ProControl, will give you the opportunity to designate text and imagery to accompany the successful completion of a badge.
Each time anything is shared via Social Media, ProEnhance will log it and allow this to be reported on via the reporting suite in ProControl.
You can even reward sharing to further add to the incentives pot.
ENGAGE AND RETAIN YOUR CUSTOMERS WHILE CREATING NEW AND UNIQUE DATA INSIGHTS TO LEARN FROM
You are in the enviable position to have a captive audience; your customer is already safely ensconced within your brand. We can help you take advantage of this unique position by setting challenges and using incentives to encourage customers to use your services more and to provide information about themselves and their journey.
Reward that loyalty and openness through digital awards, discounts and third-party promotions.
ProEnhance provides a suite of digital features that work with your existing customer facing technology to improve your customer’s experience and create extra value from your existing technology investments.
API BASED
Integrating with your existing technology to provide loyalty
and reward solutions to your customers.
FULLY CONTENT MANAGED
Enabling you to control the content with secure login
and role-based administration.
REPORTING
Access a full suite of reporting for all features, including
promotion code usage, social media shares and badge progress.
