PROELIUM FLEET
TURNING DRIVER BEHAVIOUR
INTO POSITIVE ACTION
Proelium Intelligence have created an API based driver engagement and incentivisation tool
Utilising telematics data and existing driving scores our Proelium Fleet product acts as the proverbial carrot to the traditional stick. Drivers are set performance related targets which, when achieved, can be rewarded. Targets can be set based on previous performance or other, employment related criteria (such as probationary periods).
Through the ProControl portal, clients can create custom targets and assign rewards including badges, discounts, raffle entries, or branded merchandise.
The flexibility of the Proelium Fleet system means the possibilities for targets and rewards are vast and varied – if the data exists, we can utilise it.
No additional hardware required
Data Sourced from existing telematics feeds
delivered via API
Fully self-service back office
REWARD BEHAVIOUR
BOOST DRIVER MOTIVATION
IMPROVE MORALE
RETAIN STAFF
BEHAVIOURS: WHEN SOMEONE DOES SOMETHING
Behaviours are the building blocks of the Proelium Fleet platform, every logged driving action is assessed to determine whether it contributes toward a target. If it qualifies, it can trigger a reward, survey, or challenge.
Behaviours are used to:
- Define and track progress toward targets
- Trigger personalised surveys and engagement
- Segment users based on real-world driving data
This approach turns everyday telematics data into meaningful driver engagement.
TARGETS: Encourage drivers to behave the way you want them to
Each type of target has a timeframe within which the target must be completed, alongside an optional reward. Our self-service, back-office system (ProControl) allows your clients to:
CREATE TARGETS
Create generic driving-based targets for all team members
CREATE TARGETS ACCORDING TO PAST BEHAVIOUR
Segment drivers according to past behaviour and set targets accordingly
CREATE TARGETS ACCORDING TO OTHER FACTORS
Allocate new staff or staff from specific regions different targets
CREATE A TEAM TARGET
Create a sense of community by setting team targets
DISPLAY LEADERBOARDS
Encourage healthy competition by displaying leader boards
SEGMENTATION: USER DIFFERENTIATION
Segmentation allows you to tailor challenges, rewards, and messaging to different groups of drivers, adding a layer of personalisation that increases relevance and impact. There are two core approaches:
PROGRESSIVE SEGMENTATION (Segmentation by behaviour)
Segment drivers based on performance metrics
DEFINED SEGMENTATION (Segmentation by definition)
Create static segments based on predefined characteristics
Via ProControl, you assign a segment code and name.
These are shared with us via API so you can target content and challenges to the right drivers.
Whether based on data or definition, segmentation helps deliver the right message to the right people, at the right time.
SURVEYS: FIND OUT WHAT THey REALLY THINK
Surveys offer a simple, unobtrusive way to engage drivers and understand how they’re feeling, from day-to-day experience to feedback on specific targets or challenges.
How it works:
- Surveys are triggered by driver behaviour — ensuring relevance and timing
- Managers can gather insights without disrupting workflows
- Surveys support benchmarking, morale tracking, and continuous improvement
Optional rewards:
- Offer incentives for completing individual or multiple surveys
- Or use surveys as a standalone tool to make drivers feel heard and appreciated
Even without rewards, the act of asking can boost engagement and show drivers their input matters.
REWARDS: AN ADDITIONAL INCENTIVE
A reward is the benefit your clients’ driver will receive in return for exhibiting the behaviours they’ve been targeted to exhibit. The achievement of each target or completion of a survey can prompt the awarding of one of the following types of rewards:
- Virtual badge
- In-house discounts
- Partner discounts
- Points
- Eco-rewards
- Merchandise
Each reward type can be tailored with its own expiry date, maximum redemption numbers and terms & conditions.
Discount codes can be single or multi use and all rewards can be edited during any stage of the lifecycle.
If you operate your own POS, speak to us about integration!
SOCIALS: GIVE EMPLOYEES SOMETHING GOOD TO SHOUT ABOUT
Enable drivers to celebrate their achievements and amplify your programme’s impact.
Fully customisable social content:
- Create unique messaging, imagery and hashtags for different milestones (e.g. target completion, reward redemption or survey feedback)
- Let drivers share success stories directly to social platforms
- Tailor content by audience, action or segment
Build a stronger driver community:
- Encourage friendly competition and peer recognition
- Foster a positive culture of achievement and participation
- Extend your brand’s reach through authentic, driver-led content
Turn internal motivation into external momentum,
one share at a time.
WHY PROELIUM FLEET?
FAST TO MARKET
Proelium Fleet is API driven and works with your existing technology. It is product-based with each feature developed to work seamlessly with your existing solutions
INNOVATIVE
Utilizing expertise and experience in the transport industry and the very latest in AI technology to build and develop our roadmap of specially designed features
LIVE DATA INSIGHTS
AI driven data insights delivered in real-time, including driver segmentation based on behaviour
LOW COST / LOW RISK
Low-cost monthly service fee, no integration fee, no additional hardware required
FLEXIBLE SOLUTION
Adopt only the features you wish to use. Designed to adapt to operation requirements all challenges, surveys and rewards can be edited and managed during their lifecycle via our self-service back office.
BENEFITS ALL
Contribute to the feature roadmap for the benefit of your business, your drivers & the environment
