Passenger Engagement Platform
An API-powered passenger engagement and incentivisation engine that rewards the behaviours you want to see — driving revenue, retention and a customer experience worth coming back for.
The Opportunity
Your customer is already on board — physically and digitally within your brand. Proelium Mobility helps you take advantage of it by setting challenges and using incentives to encourage passengers to use your services more, travel at times that suit your operation, and share information that makes your data richer.
Built around your existing customer-facing technology, Proelium Mobility adds a full engagement and loyalty layer without complex integration, creating new value from existing tech investments.
A challenge is the engine at the heart of Proelium Mobility. It defines what you want passengers to do, when you want them to do it, and what they earn for doing it. Fully managed through ProControl — your self-service back office.
Every challenge comprises three independent elements: the challenge itself, the qualifying behaviour, and the reward. Each is standalone — mix, match and reuse across your programme.
A behaviour is the specific passenger action that qualifies them for a challenge. Each can have its own timescale, from a hyper time-sensitive window of minutes to a rolling 30-day target.
Reward travelling at quieter periods, trying under-utilised routes, interacting with touchpoints, spending in a particular way, or sharing their experience — whatever serves your operation best.
Engagement isn't just about rewards — it's about making the journey feel like something worth participating in. The gamification layer adds competitive, playful and time-sensitive elements that keep passengers coming back.
From flash challenges around live events to tier-based loyalty programmes, give passengers the mechanics to build genuine travel habits.
Flash challenges during events or quiet periods to shift demand in real time
Passengers earn badges that build a profile and a reason to keep travelling
Accumulating points toward tier upgrades creates long-term loyalty
Target commuters, leisure travellers or new customers specifically
A reward is what the passenger receives for completing a challenge. A flexible toolkit of reward types lets you match the incentive to the behaviour and the audience, from digital badges to third-party retail discounts.
Every challenge, behaviour and reward generates data. Proelium Mobility unites your existing sales and journey data with new behavioural data, creating a genuinely rich, 360-degree view of your customers.
Understand your customers at an individual level — what motivates them, when they travel, how they respond to different incentives, and use that to continuously improve.
Journey + spend + engagement = a unified customer picture that makes every future campaign smarter.
ProControl is the self-service management platform that sits behind Proelium Mobility. It gives your team full control over every element of your engagement programme, without raising a support ticket or waiting on a developer.
Connects to your existing customer-facing platforms via API; no replacing your current technology or complex development work.
Why Proelium Mobility
API-based and built around your current customer platforms. No rip and replace — just new capability layered onto what you already have.
Set challenges that respond to live events, quiet periods and real-time operational needs — shifting passenger behaviour when it matters most.
You decide what passengers see, when, and what they earn. ProControl gives your team complete autonomy without developer dependency.
Every challenge generates new behavioural insight. Unite journey, spend and engagement data into a genuine single customer view.
Loyalty isn't just about discounts — it's about recognition. ProEnhance gives passengers a reason to choose you, and a story to tell.
Partner rewards, onboard promotions and behavioural data insights all create new commercial opportunities from your existing passenger base.
Also From Proelium
If you operate your own fleet, Proelium Fleet applies the same proven incentivisation approach to driver engagement, using your existing telematics data to reward safer, more efficient and more motivated driving.
Explore Proelium FleetAI-powered driver engagement and incentivisation. Turn your telematics data into motivated, safer, more loyal drivers; no additional hardware required.
See Proelium Fleet →Book a demo and we'll show you exactly what Proelium Mobility can do for your customer engagement programme.
Book a Demo
Socials
When a passenger earns a badge or completes a challenge, give them the tools — and the reason — to share it. Social integration turns individual achievement into authentic brand exposure that no advertising budget can replicate.
You control every element of what gets shared. Create custom messaging, imagery and hashtags for each milestone through ProControl.